Professional Writing: 10 Reasons "FOR"
1. Seo - Writing - lyrics to the site by the rules:
Create original texts of interest to the site that will actually sell a lot harder than it looks from the outside. Seo copywriting - is writing texts and articles in order to meet your specific requirements. Only by adhering to certain rules in the preparation of promotional materials ensures their commercial viability.
Writing articles and text for the site prior serious preparatory work:
- Identification of key words - seo optimizer problem.
- Formulation of the basic concepts on the basis of the brief article (information processing on the client company, product, target audience, goals and objectives, business strategy) - the task manager.
- Collecting and analyzing information on the topic - carries the author as writing the text.
Only after passing through all stages copywriter starts writing the article.
2. Optimization is not at the expense of meaning
What the text you see clients on their website says about your attitude towards them. About this, do not forget to optimize materials. Lyrics on request - this is not pie, where the more toppings the better. There must be a sense of proportion. And only a professional copywriter to write promotional articles and texts can insert these keywords or phrases many times as necessary so that the article did not lose readability. Output - the text is equally interesting for both users and search engine robots.
3. No - grandiloquence, yes - informative
Seo copywriting - writing is aesthetically appealing texts and articles, but not pathetic and supersaturated epithets, metaphors and other stylistic figures. Here excessive desire to write "good" produces the opposite effect. Read about the ethereal and captivating website that sells home appliances, at least, is ridiculous. Where appropriate to clearly describe its features and benefits of an online store, for users looking for exactly this information.
4. One text - an idea
For site owners would like to tell about their company, products and services all at once. In seo copywriting is inappropriate. First, the optimal size of commercial texts in order - this is 2000 characters - lots of text that very few people finish the end. Second, the article made according to the principle ", and Sweden, and the reaper and the dude igrets" difficult to read.
Topics are better to breed - to order a few articles for the site and put them on different pages.
5. Simple and clear language?
Writing an article or text for the site of any specialization for a professional copywriter - a common occurrence. Items for infants, IP-technology and legal assistance - all at a professional force, as thorough and multifaceted study of the topic precedes the creation of the article. And if the text on the site, aimed at a narrow audience of professionals can and should be filled with the terminology on the subject, the materials for a wide audience is better to avoid complications.
6. Color management, font, style
Some customers think that necessarily needs to "play" with the design of the article. However, here are the rules. If you want the client to read all the text on the site until the end, the following guidelines:
left alignment;
font size - 12-14 pins;
breakdown of text into paragraphs;
subheadings, bold type.
The size, shape, color and style of the text in order to be in the first place, convenient to read, easy to read and do not cause an immediate desire to close the page.
7. Even with respect to possible "you"
It is true one - an appeal "you" with a capital letter is not for the Internet. This is the opinion and official sources - Russian Language Institute: "The texts of the Internet addressed to the user / users - all together and to each one individually ... Therefore, we can recommend writing" you "," your "when referring to the readers / visitors to the page on the internet with a lowercase letters. The use of "you" when referring to one person (instead of you) in itself is a manifestation of a certain relationship to that person. "
8. Quickly, efficiently - select a criterion
You should not require writing articles and texts for a site "yesterday." Request lyrics from professionals - means to trust them in everything, including setting deadlines. Seo copywriting - a complex time-consuming process, and time to complete each order is taken not from the ceiling. Create a half-hour ad text that will be commercially successful, it is impossible. The author should have had a lot of information on a topic to study your competitors, identify the concept of the article. It may take several hours to several days. Otherwise, the text can get raw, undeveloped, inefficient - close your client site, nedochitav and the first paragraph.
9. Objective assessment and a rational approach
Having decided to order a text ad or article, do not rely solely on your opinion, because your site will be accessible to millions of users who are your potential customers. Give them a chance to become interested in your offer. To do this, be clear about what message will be stored in a text, what exactly do you want to say to the client. Fill out the brief for copywriting, give the author for more information if necessary - then the text will fall into the top ten.
10. Copywriter - better than any professional program :
Some site owners find more than an order of articles from professional experts in copywriting, and use a text randomizer. Frankly, it's just change the last vek.Programma words on the source close to the value at the output you get a strange set of phrases. Meanwhile, the text should be written with the soul - and to do so must a man!
The experience and professionalism - the basis of a successful business. Everyone must do his own thing: no one would ever think of yourself to make furniture for the office or sew a form for employees. So why, when it comes to writing articles or promotional text for the site, many owners of Internet resources it seems that this work can handle ordinary manager of the company? 
